Boardroom meetings  to discuss automations

Courtesy-  Graceland  Books  and Allied Ltd

HISTORY AND INNOVATIONS

How innovations helped countries after the Black Death scourge

Culled  from Graceful  Issue  5  December  2022

Sunday  10/08/2025  21.42p.m

We are in an era of high-tech. For good or for evil, the plague years gave us crossbows, new medical ideas, guns, clocks, eyeglasses, and a new craving for general knowledge. And so the rainbow at the end of this terrible storm yielded its pot of gold. The last new technology of this ghastly 150 years was the printing press. The discovery of the printing press in the past which was as a result of the ideas and innovations our ancestors built brought about by the challenges of the Black Death; we have better printing technologies and printing ideas developed by some thinking people. With the innovation handed down to us to the new better printing presses, the world is now a better place and people are not worried about the printing of books or journals or leaflets or wedding invitations as things are done efficiently and fast with the new print on demand technology . A more lasting and serious consequence of the Black Death was the drastic reduction of the amount of land under cultivation, due to the deaths of so many labourers. This proved to be the ruin of many landowners.

What were the medical developments after the plague?

Even though the Plague killed many people, it had beneficial effects on medicine, especially in Europe. Doctors began to question Galenic medicine and relied more on observations, and they paid more attention to anatomy. There were also improvements in medical ethics, public health, and hospitals. This shows that things are not so bad, now as nations think abouthow to live post COVID 19.We need to think about how to improve on the technologies we have in our hospitals to create better healthy lifestyles. Do we need more doctors and nurses to work in our hospitals and how do we get them?. Do we need to build more infrastructures to house and get the sick well?.

What didn't change after the Black Death?

Although worker population decreased because of the plague, the amount of land and the tools did not change much. Some farm animals died when the people who took care of them died. Because the remaining workers had more tools and land to work, they became more productive, producing more goods and services. The plow had been in existence since the late Roman period and had made improvements but the optimization that resulted from the plague made agriculture, the engine of Europe (and culturally they must believe this is still important to them today, since 85% of the world total in agriculture subsidies are on European products)being incredibly efficient, forced by the population losses into greater knowledge and more flexibility, they maintained that attitude when the population curve started to go up again, so they became much richer than other cultures. With more wealth came greater literacy. This makes sense. Flexibility and technological improvements do not happen in illiterate societies, they happen in societies where education brings the realization that some answers are better than other

In 1348 the literacy rate for Europe and the near East was under 5% but by 1800 it was over 50% in Europe. In Turkey during that time the literacy rate remained at 5% - they didn't even get a printing press until 1726.(4)This accounts for how Europe, with only 73 million people a few decades after the plague, could eventually 'colonize' India (110 million at that time) and China (120 million) and create a New World empire some hundred plus years later.So, in wrapping up, the technological advances that led to wealth advances that led to literacy and eventually worldwide domination by European countries can be traced back to a devastating event - the Black Death - because the reduced population led to agricultural advancements in both management and efficiency; the three field system was an improvement over two but the discovery that a properly shod and harnessed horse was better than an ox and more intensive exploitation of the land resulted in a huge improvement in living standards for most people. The Black Death and resulting wealth across the population allowed for new opportunities for many workers who would have been just Serfs previously. It created what we now call a Middle Class. Having looked at how life emerged after Black Death, one can now see that our ancestors who survived the scourge thought deeply about how

life can be improved and did not focus on criticizing their leaders and casting blames on them. It is our lives and our world. We might be failing by looking for  who to blame but we can do better than looking for the next escape goat to blame or hounding the leaders out , with the illusion that the new leader will give us the paradise that we are all dreaming and craving for .It is all illusions and virtual reality  a

are no longer interested to look back to history to see how our ancestors stayed together in nation building around the world during world emergencies . It is the fault of the prime minister or the president , has become the new slogan for our world. Do we have to change leadership frequently to get a better country?. Everyone is leading in some ways either in their homes, schools, and hospitals or in their different societies - THINK. The problem is not in the leadership, but in all of us as , we have failed to look through history to work out our problems. It is our world and we have to work out our problems together no matter who gets the credit. It is not about who gets the credit, but about how better we will all fare at the end. We need to look at what our ancestors did for us. How do we make the younger generation to grow up as better people despite the impact of the scourge and the new war because that is what our parents did for us ?. Do the children have to look at us as the complaining adults, who are more interested in casting blames on one another for our failings rather than working at building happier stronger societies?. How do we react when people bring up new ideas and innovations to help others?. Have we come to a point where we do not look at the events of history to see the collective efforts our ancestors made to move on after the scourges and the wars, not dwelling on the failings of the leadership.How did we get to this point, where all that we do is casting blames on one another on social media, screaming in the spotlight, with some people from other countries constantly ranting about their leaders and looking for ways to remove them, thinking that they are their problems?. Sometimes they might not be their problems as we may be thinking or maybe we are right to believe that they are failing because they are not thinking right. But we seem to be a bread and butter generation, ranting on face book, twitter and instagram hoping that while we are on our designers sofas and soft pillows, someone will hand down the morning cup of tea/coffee and remove our bedroom shoes off our feet, while we are busy browsing through our internets to see our many online friends, to know what they are saying today that is wrong with our various countries and the leadership. And you may find it very intriguing at the amount of time wasted sharing worthless ideas and thoughts which have no bearing with everyone believing every fabrications spread on social media by our visual friends, who seem to also be in the same life of make belief or the visual reality world.

In 1348 the literacy rate for Europe and the near East was under 5% but by 1800 it was over 50% in Europe. In Turkey during that time the literacy rate remained at 5% - they didn't even get a printing press until 1726.(4)This accounts for how Europe, with only 73 million people a few decades after the plague, could eventually 'colonize' India (110 million at that time) and China (120 million) and create a New World empire some hundred plus years later.So, in wrapping up, the technological advances that led to wealth advances that led to literacy and eventually worldwide domination by European countries can be traced back to a devastating event - the Black Death - because the reduced population led to agricultural advancements in both management and efficiency; the three field system was an improvement over two but the discovery that a properly shod and harnessed horse was better than an ox and more intensive exploitation of the land resulted in a huge improvement in living standards for most people. The Black Death and resulting wealth across the population allowed for new opportunities for many workers who would have been just Serfs previously. It created what we now call a Middle Class. Having looked at how life emerged after Black Death, one can now see that our ancestors who survived the scourge thought deeply about howlife can be improved and did not focus on criticizing their leaders and casting blames on them. It is our lives and our world. We might be failing by looking for  who to blame but we can do better than looking for the next escape goat to blame or hounding the leaders out , with the illusion that the new leader will give us the paradise that we are all dreaming and craving for .It is all illusions and virtual reality

are no longer interested to look back to history to see how our ancestors stayed together in nation building around the world during world emergencies . It is the fault of the prime minister or the president , has become the new slogan for our world. Do we have to change leadership frequently to get a better country?. Everyone is leading in some ways either in their homes, schools, and hospitals or in their different societies - THINK. The problem is not in the leadership, but in all of us as , we have failed to look through history to work out our problems. It is our world and we have to work out our problems together no matter who gets the credit. It is not about who gets the credit, but about how better we will all fare at the end. We need to look at what our ancestors did for us. How do we make the younger generation to grow up as better people despite the impact of the scourge and the new war because that is what our parents did for us ?. Do the children have to look at us as the complaining adults, who are more interested in casting blames on one another for our failings rather than working at building happier stronger societies?. How do we react when people bring up new ideas and innovations to help others?. Have we come to a point where we do not look at the events of history to see the collective efforts our ancestors made to move on after the scourges and the wars, not dwelling on the failings of the leadership.How did we get to this point, where all that we do is casting blames on one another on social media, screaming in the spotlight, with some people from other countries constantly ranting about their leaders and looking for ways to remove them, thinking that they are their problems?. Sometimes they might not be their problems as we may be thinking or maybe we are right to believe that they are failing because they are not thinking right. But we seem to be a bread and butter generation, ranting on face book, twitter and instagram hoping that while we are on our designers sofas and soft pillows, someone will hand down the morning cup of tea/coffee and remove our bedroom shoes off our feet, while we are busy browsing through our internets to see our many online friends, to know what they are saying today that is wrong with our various countries and the leadership. And you may find it very intriguing at the amount of time wasted sharing worthless ideas and thoughts which have no bearing with everyone believing every fabrications spread on social media by our visual friends, who seem to also be in the same life of make belief or the visual reality world. We can help by finding solutions as others are doing. Bringing up new ideas to help our different societies as our ancestors did after the Black Death scourge.

Less hustle and loneliness: A Supermarket that has “chatting checkouts”

 Culled from Graceful  April  2023

Chinyere  Nwakanma   13/07/2005   17:37pm

Less hustle and loneliness is a new innovation in supermarket retail in the Netherlands .You can chat with someone at the supermarket checkout. Since the outbreak of COVID 19, many people have been conditioned to the lifestyle of staying alone and they need to be encouraged to make friends again. This new social innovation means that while buying your groceries, you can have a quick friendly chat with someone. This means unburdening your heartaches to the grocer and she might be your contact point to getting the help you need during lonely times. The Dutch supermarket chain Jumbo has introduced slower checkouts for the first time in 2019. The idea is to give customers more time not only to pay and pack, but also to talk to the cashiers. The aim is to counteract the rampant loneliness, especially at old age. In the meantime, 200 of the 700 “Jumbo” stores in the Netherlands have such chatting checkouts. One problem faced by older people worldwide is loneliness. Family members have moved away, friends have died or fallen ill. In addition, hectic schedules and unfamiliar techniques and processes make everyday life more difficult. In urban areas, this is compounded by anonymity. Going to the supermarket means getting out of one’s own four walls. At the same time, everything has to happen quickly at the checkout. A quick greeting, then you has to quickly throw all the groceries into the shopping bag and pay – that’s stress. Jumbo stores have “chatting Checkouts to fight loneliness in the Netherlands. In 2019, the Dutch grocery chain “Jumbo” tried something new. As part of a campaign against loneliness by the Dutch government, they installed slower checkouts. According to a survey, one in ten people in the Netherlands feel lonely. Of the 1.3 million adults over 75, as many as one in three say so.The government’s campaign addressed older people on one hand, encouraging them to get out and do something. On the other hand, it appealed to everyone in the population to take a look at their own elderly relatives and neighbours in the house. The supermarket chain has addressed the issue in its own way. The chain has over 700 stores in the country and has set up a “Kletskassa,” or “chit-chat checkout,” to take the stress out of paying and give people a chance to talk. The first of these cash registers was installed in the town of Vlijmen. The idea was so well received that the company has introduced chattering tills in 200 stores nationwide. In addition, chatting corners have been set up where customers can meet for coffee. The supermarket chain’s employees are also trained to recognize when someone is not feeling well – and to talk to them.

GRAVITAS-The loneliness chatting checkout supermarket is an innovation to help the old after the pandemic.

Everybody loves the shopping aisle, but shopping alone can be a burden. Meeting the smiling faces of the attendants asking you -Are you okay? .This brings smiles to people leaving the supermarkets.

Innovation  and  Excellence

Downforce  Technologies-A  force  in  Soil Technology

by  Chinyere  Nwakanma

Thurs  11 July 2025 at 23:05 pm BST· 10-min read

As  someone  who has  learned   much  about the soil  throughout  my  years as  a  student. I  was  amazed  when  downforce technology   exhibited their  products at  the  Reset  London exhibition. I  went  to  know more  about  what  they  are  doing  and I was surprised  when they told me  that  downforce allows every farmer in every part of the world to understand the carbon footprint of their farming practices. Their  company ensures  food security  in the  companies they  work with. According  to  them a healthy soil is a needed cornerstone in the production of high-quality food and fibres, reducing reliance on synthetic fertilisers and fostering sustainable land use practices. With the majority of food and fashion brands reliant on agriculture for sourcing raw materials, prioritising soil health is essential. I  was amazed  when they told  me  about their work testing the soil  P.H  and  acidity to determine  if  the  soil is healthy  for the  crops. That's an  amazing aspect of  soil science as  these  determine  how  healthy  a  piece  of  land is  for the  growing plants. At Downforce, they recognise the intricacies and ever-changing nature of these fluctuations, and  they will equip you with precise, high-resolution data to devise site-specific strategies for optimising carbon levels. Their science-led, data-driven approach ensures effective management of  soil  science, even in regions with spatial non-uniformity. They  work with landowners, farm food  supply  chains, helping every farmer in every part of the world to understand the carbon footprint of their farming practices.

Innovation and Excellence

Images of the  exhibiting  companies  at  the Reset  Connect   London 

by  Chinyere  Nwakanma

All Images  are subject  to  copyright © Graceful  online 2025 

Thurs  10 July 2025 at 21:57 pm BST· 10-min read

Innovation and Excellence

How do we emerge stronger as countries after COVID 19?

by  Chinyere Nwakanma  Culled from Graceful  Issue 6  2022

Mon  7 July 2025 at 00:02 am BST·3-min read

We will emerge stronger by prioritising skills acquisition and innovation as the catalysts to building stronger healthy economies.

As the world recovers from the impact of COVID 19, many people are asking?. How can we make progress as nations to rebuild our economies and to create more jobs / wealth for our countries?. This article explores the wider impact of good skills and innovation as  the way  to  move forward . We  feel that  if  countries  can work at creating more jobs in factories  and getting more  people  to acquire productive  skills, it  will help to rebuild  broken economies.   Many countries of the world are in debt and leaders are burdened by the needs of their people. How do we emerge stronger as countries after COVID 19 without leaders being overburdened by the problem of the drop in   the value of their  countries’ currency  . We   buttress that going back to building skilled nations where the younger  healthier  people are  encouraged  to acquire engineering  and  science skills and  creating more jobs  in factories  is the route to nation rebuilding. Building  societies where the younger people  are sensitised on the need to THINK  of how to be creative . Bringing in  new ideas  that will  lead to the opening of  new factories, creating  employment for  more people and  having more export  opportunities. We visited factories where lack of both skilled and non-skilled workforce remains an impediment to growth. It  has become  constantly difficult to hire staff who can  work without being sick  or constantly  calling off work. And the nagging question remains-How can we raise healthy work forces How can we make the younger people to see the need to work?. How can we create a future healthy workforce?. How can we make our environments clean and less polluted    to avoid infections especially among the younger people?. Does air pollution have impact on the future health of nations?. How can we create  healthy lifestyles that will help the future  work forces to stay stronger?. Does diet and what we eat as younger people impact our health as adults ?. How  do we effectively teach the younger people to  take up healthy eating and lifestyles  to enable  them to grow into healthier  adults?. How  can we boost our factories by  having more engineers and technicians, who are capable  of  handling machines  in factories and industries? .How  do we  inculcate in the younger people the right attitudes to  work  as they are the  future of  nations?. How do we raise up a generation of skilled people who are able to work and create new ideas?.How can technology complement teaching and learning? .What steps should be taken to ensure students of all socioeconomic backgrounds have adequate access to education  ?.It does not matter who ones parents are. People’s  brains to create  are gifts  and how can societies  progress  by removing the barriers  that sometimes do not allow  for  equal opportunities,  marginalising the gifted  who  can become  engineers  and technicians in the future . How  do nations lose out by allowing  future  engineers  and scientists to  be lost , because  they  cannot pay their  school  fees in higher colleges?. What can be put in place to  make sure that  such gifted and talented young people  are  given new opportunities,  rather than being wasted by unneeded bureaucracies  that  are  siphoning away the wealth of nations and lives?. How  can countries  share expertise to help train the highly skilled in the universities and higher colleges?. Our mission  like the astronauts’ of the past is to build a healthier  happy world after COVID 19.But selfishness sometimes rob us  of the joy  of seeing  the  excellence  and beauty  that comes  from other people,but the globe  need to do better. How have we became nations  depending on borrowing, while  some just print  their countries’ currencies  devaluing them  ,while  nations groan in pain?. How do we become progressive economies that do not depend on constant borrowing?. Instead of dwelling on competitiveness to prove the unneeded points that we are better off ,we need to THINK as people that are working together  to make life better for those coming behind us?. We need to think like our ancestors who built the structures we all are using today. People come and people go, but the world remains . Leaving large debts for our kids while dwelling on competitions is not good for the future. Focusing on building new skilled workforces   and creating new ideas   post Covid will help to rebuild our economies .What did our ancestors do better  that made our nations   stronger despite the scourges that have ravaged the world through ages.When you work in industrial recruitment ,it is good to look for a home ,while  asking to be given one week off work  to search for a home?.How does these  issues affect  productivity in nations? How many people did not turn up for work because they  were sick and how can they keep healthy  through their lifestyles?.How do we minimise those anxious  moments that make people to  call of work  . People seem to do more and better at work when they are relaxed. How do we create a fairer society  without burdening  people?. To emerge as stronger countries  people need  societal settings where they are happy and free to  strive and work to earn a living .The  psychotherapists at work places manage people who are overburdened by the pressure  of their  private lives, that they either do not turn up  for work  regularly or need constant counselling to cope with life .What ideas and innovations  have we made to relieve our lives  of the constant stress that  come with being human?. Creating new  better innovations and  having many skilled people  will help countries to come out of the losses  of COVID 19hard to hire good  industrial work force  as  many people are weak, tired  and cannot stand the rigours  of industry work.Sometimes tired  because of constant pains caused by ill-health, sociological and psychological  problems .  These hamper  and impact their  work.Sometimes people do not complete their work shifts   and you will be surprised the next day that they would not  return backto work leaving void and vacant positions.They make their managers anxious and worried as productions are hampered by poor staff performance. More hours are spent on the phone speaking to recruiters  , who are  panicking to get the next helping hands .And it becomes  a cycle of  loss and hire for the anxious  company owners  who sometimes  throw their hands up in  the air  as they cannot cope with  the constant anxiety of  coming to work to find out  that no-one is  looking after the machines. They are forced to use untrained staffs who are carrying spanners but they are neither technicians and engineers. Some spoiling the machines, getting fellow  workers angered  because everyone know  that the person carrying the spanner  has no good knowledge of the machines. With  anxious staff  trying to meet supply target    discouraged  because the machines  have stopped working  ,while there are no engineers  or technicians  to check the machines. It can be   chaotic with some waking up the next day not bothering about returning to work while the anxious managers  are   busy looking down the door  to see if the staff have arrived  to get the machines running.The supply chain being stopped because of  staff not turning up to work with losses  to everyone.A typical day in factories around the world .With the new losses from COVID  19 things  need to be put in place to increase productivity.How  do   we ,make changes to help factories  cope with  this constant loss of their work forces?. How can we have more food on our tables?. How do we encourage those unskilled labourers working in food production and agriculture across the world?. How can we improve  productivity in agriculture and food production? How can  we build more houses  to keep people indoors?. Are there enough engineers ,architects and builders  that can create cheaper and affordable  housing for everyone?. Are there new  innovations to build  better, greener cheaper and affordable  homes.If we  can forget about the greed  that makes  housing unaffordable  to  only few ,knowing fully  well that housing is  just one of the basic needs  of man,  then we will emerge as healthy stronger fairer  economies. How  does waking up  one morning  to   see that  your landlord  have asked you to quit affect  your  outlook to work?.How many people did not turn up for work because they  were sick and how can they keep healthy  through their lifestyles?.How do we minimise those anxious  moments that make people to  call of work  . People seem to do more and better at work when they are relaxed. How do we create a fairer society  without burdening  people?. To emerge as stronger countries  people need  societal settings where they are happy and free to  strive and work to earn a living .The  psychotherapists at work places manage people who are overburdened by the pressure  of their  private lives, that they either do not turn up  for work  regularly or need constant counselling to cope with life .What ideas and innovations  have we made to relieve our lives  of the constant stress that  come with being human?. Creating new  better innovations and  having many skilled people  will help countries to come out of the losses  of COVID 19.

Graceful

Reset  connect  London-The  Award  winning sustainability  and net  zero  event

for  businesses ,investors  and innovators- Excel  London June 2025

Who are the  exhibiting  companies  and what  are their innovations?

by  Chinyere  Nwakanma

Wed 25 June 2025 at 12:32 pm BST·3-min read

Driving solar  pre installation consulting to the next level-Test  Consulting  U.K

Test consulting Ltd  U.K   exhibited  their  range of products.

Test consulting Ltd is  guiding businesses through  the  energy and carbon  reduction  journey using  data technology, and expertise   to turn sustainability  into measurable impact.Whether you're  scaling  up  or just starting   out, according to   Kieran  the energy  and environmental  lead  their company  have restored  historic solar assets  across  15 sites, boosting  performance by 28% annually through thermal imaging,system diagnostics, and ongoing monitoring  delivering  100%  uptime   and long time  value.Their  efficient,reliable  and scalable options provide  what  every customer needs.

Test Consulting Ltd  exhibiting courtesy  Graceful

Among  the participants  in the  exhibition  is the  Singapore based company  all  contributing  in their  own ways  in providing new products. 

The  Singapore  delegates  Copyright  -Graceful

Graceful

The Business  Development  Executive for  Senergy  solar  thermal Matt Rooney tells  Graceful  how  Christine Boyle the CEO  is driving  innovation in sustainable  energy  with their  own  brands of products

by  Chinyere Nwakanma

Wed 25 June 2025 at 03:54 am BST·3-min read

Matt Rooney  -business  development  with  Synergy-  courtesy  Graceful

Senergy solar  thermal  was among the  exhibiting  companies  at  the Reset  Connect  London.

Matt  Rooney  from  Senergy  solar  thermal   was  on hand to   share  information  about their  own  brands of  solar  panels  products  which  are mostly  for  heating  hot  water  in the homes .These products   harness   the  sun's  energy and are very energy efficient  and cost  effective.According to  him  every user of their  brand of products  enjoys  numerous  benefits  including cost  savings,energy  efficiency,low  carbon  footprint  of renewable  energy,using a proven  technology which  boosts heating,  heat  pumps  that frees up  PV capacity  and electrical  offset.I  was  speaking to  Matt    about their  products  and how  beneficial  they  are to everyone,he told  me that  the  solar panels are not only  energy efficient to  use  but  are very cost  effective.He explained  to me how  the solar  panels  are  fitted into  the roof  and  they absorb energy  from the sun which  are used  for the provision of  energy solely for  the heating of the water.He told me that  Synergy  solar panels  are  seamlessly integrated  during construction,they are  cheap  to  install, sleek and streamlined appearance, effectively uses  roof  space and are cost effective.The  female  founder  is  the amazing  Christine  Boyle  who is providing  this  amazing product  with her  workers.

 RESET  CONNECT  LONDON  EXCEL  2025

by  Chinyere  Nwakanma 24/06/2025  BST 15:33

Graceful  was  at  Reset  Connect  2025 to  know  more about  what  companies  are doing  to  provide  more  products  in the area of  sustainability and  to help  drive down  carbon emissions by  providing  new products.  The  event  is  about  net  zero for  business investors  and innovators. Many  companies  such  as  Senergy, Greenstitch, Pickerpals, Downforce were  there  to tell us about their  new  products  which  are  environment friendly  and are  helping  everybody. This  week  I will  be writing more about these companies  and what they doing  with images  of the event. 

All images  are  subject  to  copyright  ©  Graceful  June  2025

GRACEFUL

Technology

MORE  IMAGES  FROM NET ZERO MEA   - Solar & Energy Storage  Summit  Dubai 2025 April  9-10

by   Chinyere Nwakanma

Tuesday  May  28th  2025  A.M  BST

Participants  and stakeholders  at  the   summit

below

GRACEFUL

Technology

Impression  and the Power  of   Video and display  Workshop -London Thursday    22nd May   

by  Chinyere  Nwakanma

Sun 25  May  2025  2025  8.20 am   BST

On  Thurday  22nd  May  2025 , a  workshop  was held   by   Impression a  U.K  based advertising  company in London , where  they brought  in  stakeholders   in the  industry   to  speak  about how  the power  of  display  and video , can  help companies  to build  better brands.The organizers of the  event Impression  is a  United Kingdom award   winning  digital  company with  a  strong  workforce  and  offices  located  around  the  major United Kingdom cities.The  companies  head of pragmatic Harriet  Howart spoke about Understanding  the opportunities that  are  available  to extend the reach  of paid  social   and search  advertising  using   display  and  video.This  means   advertising to  people  while they  are  spending time on Netflix Uber,Aghast ,cosmopolitan and other  companies.She also   spoke  about  how a broad  familiarity  with new  relevant  moments  and environments  could help   media  groups   to reach their audiences  and how  one  can report  on these activities  in a  more cost  effective way.According to her, long term growth of investments  comes  through advertising  and this  is where  companies like  Uber,Tiktok,  Meta ,Linkdn,Instagram come in.Other  things  discussed  on the day  were  the things that   make  using display  and videos  a very valuable marketing  strategy.

Enhanced storytelling through larger louder formats,access  to new  moments  within  your target  audiences  online journey,borrow  credibility   by  liaising  with   sources you can trust  using  custom creative  formats.According to the speaker  the essence  of  brand investment  is   to  get  companies a  wider reach to  a  wider  audience. Uber  CEO   Dara  Khosrowshati spoke  about  what the company is  doing  to  create  more brand awareness  for  their clients.As  we can see, the ways  we  listen to music  and video  have  changed  , as  more people  do not only  depend on the television  to  access information and entertainment  and  companies  need  to see the need  to tap into  the  best  opportunities  to help them  to build their brands  in innovative  and   effective ways  .According to the  workshop  organisers   Impression  that is what they do  as a company.

Corporate  image improvement  means  a  lot to businesses   and  reaching  to  more people  means that  companies  like Impression  are  in the business.